Account Planning and Budgeting
You need a well-organized account manager. A professional with an understanding of both business and advertising, who knows your business inside and out. Someone who can read a financial statement and turn ideas into profits.
Our account managers know every one of our client’s products and services. They know each client’s target market, sometimes better than they do. We look for and identify new selling opportunities. Sales are the lifeblood of your business, and as such, must be supported by result-oriented marketing.
You need a quick thinker who gets the information you need to develop your plans. You need knowledgeable account people who know every aspect of the marketing process. Account people who, above all, understand that they must address your needs as well as your customers.